Overview
Dashboard
July revenue
£47,280
▲ 9% vs JuneOrders in July
322
278 web · 44 tradeProduction output
530 kg fried
from 2,140 kg fresh potatoesBank balance
£22,415
VAT reclaim £2,840 receivedRevenue — last 12 weeks
Weekly £ · hover for exact figures
July revenue by channel
Where the £47,280 came from
Needs your attention
Three things, before anything else
| Money | The Village Larder Group owe £2,140 now 31–60 days oldStatement emailed 27 Jul — call Angela today | |
| Stock | Sea Salt Crisps 30 g down to 9 days of coverRun R-230731-1 in Fryer L1 right now | |
| Quality | Cheese & Onion batch R-230727-1 on QA hold — moisture 6.1% vs 5.5% specRetest booked 14:00 |
Top products — July
By revenue, all channels
| Sea Salt Crisps 30 g | £13,940 | |
| Salt & Vinegar Crisps 30 g | £9,480 | |
| Variety Sharing Bag 150 g | £7,210 | |
| Smoky BBQ Crisps 30 g | £5,690 | |
| Prawn Cocktail Crisps 30 g | £4,760 | |
| Sour Cream & Chive Crisps 30 g | £3,180 |
Connected services
Everything feeding this screen automatically
Orders — July
322
▲ 7% vs JuneAverage web order
£24.32
▲ £1.10 — bundles workingTrade orders
44
26 accounts orderedShipped on time
96%
Royal Mail + pallet networkOrders per day — July
Web + trade combined · payday lift on the 28th
Recent orders
Live from web store and trade desk
Shops reporting today
18 of 26
2 new on the portalSold through today
412
units · updating liveShelf availability
94%
cheese & onion out — restock ThuReorder suggestions
5
ready to approveFeed from the shops
LIVEEPOS files, the stockist portal and rep check-ins, as they land
Sell-through by shop — this week
Units sold · shelf status
Suggested reorders
Built from each shop's own rate of sale
| Fenwick — Ashford3 cases Sea Salt 30 g · 2 cases Salt & Vinegar 30 g | |
| Village Larder — Tenterden4 cases Sea Salt 30 g · 1 case Variety 150 g | |
| Canterbury Deli2 cases Smoky BBQ 30 g |
Sell-through by product — this week
3,240 units across 18 reporting shops
Trade accounts
26
2 new in JulyActive web customers
1,214
repeat rate 38%Largest account
Village Larder
£8,940 in JulyOwed by customers
£11,290
£2,140 overdueTrade accounts
Terms, July sales and balances
July revenue by segment
Trade only
Recent activity
Logged by the team
| 31 Jul | Nordic Organic — September forward order agreed, 2 pallets |
| 28 Jul | Harvest Box — added Smoky BBQ 30 g to autumn subscription box |
| 27 Jul | Village Larder — statement emailed, promised payment w/c 31 Jul |
July spend
£14,280
6 suppliersOpen POs
2
£2,290 committedAwaiting delivery
1,200 kg
Maris Piper potatoes · due 2 AugPotato price watch
▲ 4%
strawberries — season endingPurchase orders — July
Goods-in matched to each PO
Spend by supplier — July
Potatoes, packaging and services
Seasonal note: potato intake finishes mid-August — forward orders for autumn potato contracts already placed with Brogdale.
Finished goods
11,600 pouches
across 6 lotsRaw potatoes
1,370 kg
chilled storeStock value
£21,730
at costLow-stock alerts
3
Sea Salt 30 g · Cheese & Onion · gift boxesFinished goods by lot
Best-before controlled — oldest lots ship first, automatically
Raw materials & packaging
Reorder points watch themselves
| Sea Salts chilled, kg | 640 | 4 days | |
| Strawberries kg | 310 | OK | |
| Smoky BBQ kg | 420 | OK | |
| Pouches 20 g | 38,200 | OK | |
| Labels | 52,400 | OK | |
| Gift boxes | 140 | Reorder |
Days of stock cover by product
At July's average daily sales — below 14 days turns amber
Runs in July
26
two fryersFresh potatoes in
2,140 kg
local Kent growersAverage yield
12.5%
▲ 0.3 pts — slicing jigWaste
4.2%
trim + rejects, all loggedThis week's runs
Every batch numbered, weighed in and out, QA-checked
Recipe card — Sea Salt Crisps 30 g
The system costs every pouch from the batch itself
| Fresh Maris Piper potatoes | 4.0 kg → 1.0 kg fried |
| Pouches from 1 kg fried | 33 × 30 g |
| Potato cost / pouch | £0.048 |
| Pouch + label | £0.085 |
| Labour + energy (metered) | £0.147 |
| Cost per pouch | £0.280 |
| Trade price / margin | £0.65 · 57% |
Weekly fresh intake & yield — July
Columns: kg of fresh potatoes in · line: fried yield %
Checks in July
148
intake · in-process · releaseFirst-pass rate
97.3%
▲ 0.9 pts vs JuneOpen non-conformances
2
both with actions assignedSALSA audit
14 Sep
45 days · checklist 82% readyBatch release board
Nothing ships until it clears this screen
Site & hygiene checks
Daily and weekly routines, signed on a tablet
| Daily hygiene checklist | 31 / 31 ✓ |
| Glass & hard-plastic audit | Weekly ✓ |
| Pest control visit | 12 Jul ✓ |
| Probe thermometers calibration | Valid |
| Scales calibration | Due 8 Aug |
| Allergen status — site nut-free | Verified ✓ |
Traceability drill
Prove a recall in minutes, any time
Last exercise 19 Jul: LOT-2306-F traced to 14 customers in 6 minutes — grower, batch, dryer, dispatch and every delivery address.
Non-conformances & actions
Raised, owned, closed — nothing lives in a notebook
Incoming goods checks
Every intake tested at the door
Checks completed & first-pass rate — July
Columns: checks per week · line: first-pass %
Consignments — July
296
282 parcels · 14 palletsDelivered on time
96%
▲ 2 pts vs JuneAvg parcel cost
£3.46
▼ 12p — rate card renegotiatedExceptions
3
1 damage claim · 2 lateToday's dispatch board
Monday 31 July · labels, collections and tracking in one place
Trade & export freight
Pallets and paperwork, tracked to the door
| In transit | Nordic Organic, Copenhagen — 2 palletsExport pack complete: commercial invoice · EAD · EORI ✓ |
| Delivered | Harvest Box Co. — 1 pallet · POD received 28 Jul |
| Booked | Village Larder RDC — 2 pallets · slot Wed 2 Aug, 07:00Pick & wrap deadline: Tue 16:00 |
Carrier performance — July
Volume, punctuality, cost
Parcels per week by carrier — July
Web and small trade orders
Invoiced (trade) — July
£33,120
44 invoicesCollected — July
£30,410
avg 21 days to payOwed to us
£11,290
£2,140 over 30 daysWe owe suppliers
£6,240
all within termsWho owes what — aged
Trade receivables at 31 July
July in plain numbers
Management P&L
| Sales | £47,280 |
| Cost of goods potatoes, packaging, production labour & energy | £19,380 |
| Gross profit | £27,900 · 59% |
| Overheads office & sales staff £13,140 · rent & utilities £3,850 · marketing £1,620 · other £2,530 | £21,140 |
| Operating profit | £6,760 · 14.3% |
VAT — Making Tax Digital
Most food lines are zero-rated
| Zero-rated food sales | £44,780 |
| Standard-rated (gifting & accessories) | £2,500 |
| Output VAT | £500 |
| Input VAT reclaimable | £1,624 |
| Position this quarter so far | £1,124 reclaim |
Cash in vs out — July, weekly
Bank feed, reconciled daily
Team
9
7 full-time · 2 part-timeJuly gross pay
£21,480
run on 28 Jul ✓Hours worked
1,432
from clock-in terminalAbsence
1.8%
▼ 0.6 pts vs JuneJuly payroll
RTI submitted to HMRC with the run
Payroll summary — July
Employer view
| Gross pay | £21,480 |
| PAYE tax | £2,690 |
| Employee NI | £1,410 |
| Employee pension | £860 |
| Net pay to team | £16,520 |
| Employer NI + pension | £2,820 |
| Total employer cost | £24,300 |
Coming up
Leave & cover
| 7–11 Aug | Jess Mills — annual leave · cover: Megan +12 h |
| 28 Aug | Bank holiday — no production, dispatch only |
| Sep | Seasonal temp ×1 for potato season — advert drafted |
One-click reports, written in plain English
Every screen in this system has the purple Simple report button — it turns the numbers into a one-page summary anyone can read, ready to print or save as PDF. These are the same reports, all in one place.